Satchel Paige once said “don’t look back, something might be gaining on you.” While Satchel knew his baseball, he would have left a gap in marketing.

The reality is your customers must choose your product over the competition. 

Therefore, only by tracking and understanding the competition can you differentiate your product and brand. What can you learn from their mistakes? When can you zig when they zag? Where are the product and service gaps? What is their soft underbelly…the most vulnerable area that we can expose…and potentially attack. And yes Satchel, who is trying to gain on you?