Branding.
A brand is more than a name and a symbol. A brand is the pledge an organization makes to its employees on how it will conduct business. A brand is a promise to consumers about the experience they will have.
Successful brands speak to the head and connect with the heart. They represent not just what you are and how you act, but who you are and what you believe in.
At HMG we focus on the whole brand from its heart and soul to its face and personality -- from the brand positioning to the brand identification.