A brand is only as strong as it’s connection with the customer. This connection goes beyond an advertising slogan. Yes, the message must be clear and the communications impactful, but the brand value and impact is a product of delivering the promise through every touchpoint -- The product and service values, the distribution strategy, your sales approach, pricing -- all the elements of the marketing mix must coordinated to reinforce the brand positioning. At HMG, we look beyond the message and assure your marketing efforts are faithful to -- and reinforce -- your brand positioning.