Positioning.
In spite of how crowded the marketplace is, it pales in comparison to how crowded the consumer’s mind is. Messages are tuned-out, dismissed and bang-up against each other in this environment of clutter.
In response, some marketers simply put out multiple messages…hoping one sticks. Others retreat and say nothing at all…allowing the competition to position their company for them. Still others say something safe…and often irrelevant.
HMG assists clients in developing a message platform that delivers on the key values of positioning:
• Differentiate: distance your brand from the competition
• Be Relevant: connect your brand with a consumer interests
• Be Credible: the brand promise must be compatible with your company’s capabilities
• Strike an Emotional: connect with the heart and soul of the consumer
• Be Relevant: connect your brand with a consumer interests
• Be Credible: the brand promise must be compatible with your company’s capabilities
• Strike an Emotional: connect with the heart and soul of the consumer
We then couple the positioning with your core competencies to form the personality the brand will project in the marketplace.