Advertising is not a solution. It is an option. So are direct marketing, catalogs, packaging, web sites, events and shows. Addressed on an individual basis, they are expenses. Addressed as a solution, they become investments.

The role we play at HMG is to develop a communications game plan and then work with our partners to execute that plan.

To better serve the client, we are not tied to any single creative source. Rather, we collaborate with various talents depending on the client need. The key is to identify the primary need, engage the right creative force and then work closely with them in serving the client.

The value this brings to our clients is there is not a stable of creative mouths on staff to feed, so there is no predisposed solution (or price). No tilt towards an option. The strategy drives the solution. We simply cast the talent net wider to assure creative impact.