Some companies have a need to sell product, others to build a brand. Inevitably, you want to do both. But resources are limited and priorities must be set. That is the role of strategic planning; to help you recognize the landscape, define and segment the audience, prioritize the opportunities and set the course of action.

Someone once equated marketing to the game of football. Strategic Planning helps you know the competition and appreciate the weapons you have available so that you can consistently get inside the red-zone and set your team up to score…and win.