Every brand benefits from a unique image the customer can look for and recognize. The brand’s identity is its face. Partnering with the Deffenbaugh Group, a design firm with offices in New York and Seattle, HMG develops and coordinates all components of the identification system to create awareness and influence perceptions.

Naming: The calling card for the brand. Effective names project the personality of the brand and shorten the learning curve.

Logos/logo Systems: The visual texture of the brand. We develop primary and secondary marks and coordinate their use.

Architecture: Many organizations have multiple business units and product lines whose identity need coordinated and leveraged. HMG works across lines to assure synergy.

Extensions: For consistency and impact, the brand identity must be applied to a wide number of applications. HMG extends the system across all mediums including web, packaging, presentations, stationary, collateral and signage.

Standards: A system is only as strong as its legacy. To facilitate long-term consistency and the best return on your investment, we develop standards that your employees can understand and use.